A Modern Way to Grocery Shop
In my Human Computer Interaction class, my team came up with an idea that could take the stress out of grocery shopping, and make it a more modern and personalized experience.
In my Human Computer Interaction class we were asked to come up with a modern wearable.
Dipali - UX Designer
Joe - Industrial Designer
Leigh - UX Designer
My team came up with an idea that could take the stress out of grocery shopping, and make it a more modern and personalized experience.
It was hard to come up with a wearable that people could use frequently. Because they are not very common yet most people see wearables for special occasions or entertainment. It took us a while to stop thinking big and start thinking how we could make a big change with an everyday interaction.
I have come to really enjoy the UX that isn't just on the screen. I liked this app because it helped you navigate a place we have to visit often, a grocery store. Our idea wasn't very radical. There are plenty of grocery stores around the world that allow you to scan your items while you shop. What made our product significant was the lists. You came in with a plan and we helped you navigate and make the whole experience better for each individual.
Secondary Research Methods:
We entered into the world of grocery shopping and read articles as well as existing statistics. By doing so we found a trend of apps and products that help people avoid the grocery store or make shopping as fast as possible.
Primary Research Methods:
We did on the spot contextual interviews with people in stores and around town asking people about their grocery store experiences.
We sent out surveys and conducted field research.
These were some of our findings out of the 26 people we surveyed and interviewed.
People hate lines. A lot of effort goes into avoiding them.
It's common for millennials to shop with roommates.
54% of people write down their grocery lists beforehand.
An intelligent application for iOS and watchOS that helps you create and prioritize lists, keeps you on a budget, and makes checkout extremely easy.
This is the CMRA Band
An apple watch band with a camera on it.
Our application is designed to work with the CMRA band and the Apple Watch.
Choose your list to start shopping.
Scan an item with the CMRA band to add it to your cart.
Once you're done, simply walk out to pay. No lines.
iOS Phone Interface
This is your profile with your preferences
Apple Watch Interface
You choose the relevant shopping list
And it checks off as you scan
This is Helen,
A 22-year-old millennial who loves cats, dance dance revolution, and Japanese food. She's always on a lookout for sales at the grocery store and loves to find new vegetables to add to her daily juices. Helen's allergic to wheat, so she needs to stay on the lookout.